Find the key to your brand’s success using brandr Index

1. Get unique insights into how your customers perceive your brand.
2. Get results simply and quickly, at a fraction of the cost of conventional market research.
3. Invest in tracking the most valuable intangible asset you have: your brand.
4. Get a benchmark for your brand against competing brands as branding is relative.
5. Provide KPIs for the boardroom. Take the guess work out of marketing and enable strategic decisions.

brandr Index is beneficial for most brands, including businesses and other organizations such as universities, NGOs, public services and sports organisations.

Any organization that needs to measure its brand’s positioning or ROI on marketing can benefit from using brandr Index. The index identifies scientifically valued constructs that matter to maximize ROI of marketing towards building a profitable brand.

Yes, you can. A core component of brandr Index is to contextualize your data by providing reference points that are relevant to your brand, such as lowest, average and highest scores.

The brandr Index compares the key components of your brand (differentiation, segmentation, image and social responsibility) to your competitors and the market as a whole. Please keep in mind that the currently available benchmarking data varies based on industries and geographical markets. However, every client has options when selecting competitors to measure and to compare against.

The short answer is 300. The long answer is that it depends. You will need a representative sample from which to extrapolate information; the size of the sample will depend on your market, size, and other factors. A brandr research expert will guide you in the data collection process from design and recruitment to launch.

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The brandr Index uses methods based on years of academic research, practical experience and field testing by Dr Larsen.

The research initially started with measuring hundreds of factors, which over the years boiled down to the most important questions we know work.

You have limited time to get reliable answers from survey respondents before they drop out or give inaccurate data. Therefore, the index measures the constructs that matter the most to consumers when it comes to the positioning of brands.

Since brandr Index is a standardized method, it takes a short time to start the research and there is very limited role the client plays in the process. We aim to ask people that have experience with the brand. We deliver to you a draft email to send to the group you want to use as subjects.

In collaboration with a brandr research expert, you distribute the survey to your clients and/or stakeholders. The most common method of distribution is via email, using a newsletter subscribers list or a customers list. It is also possible to use social media, or you could use a panel

Once you have the survey results, you know the health of your brand. The next step would be to dig deeper into your brand to pinpoint the exact issues and make a diagnosis.

This will enable you to tweak your existing strategy or create a new one to strengthen your brand. We offer our clients further consultation and services to pinpoint exactly what needs to be done and help strengthen your brand. Contact your sales advisor for further information.

You can continue to return to your brandr Index to measure change year over year. We recommend that clients reissue brandr Index surveys annually to measure a brand’s progress.

All data is stored on servers that are co-located in off-site data centres that undergo periodic SSAE 16 SOC audits and are constantly monitored for unauthorized access.

The NPS (Net Promoter Score) is a single metric that was designed to predict the growth of businesses. Due to its simplicity, it has been used for a range of purposes, to measure loyalty towards brands, customer satisfaction, trust, or the performance of individual products. This simplicity is one of the main reasons it is used so much, not that it is the correct way to measure what it is used to measure. The Net Promotor Score does not reveal why you get the score you get from your customer.

brandr Index on the other hand is a multi-dimensional model that measures positioning and gives unique insights into HOW your brand is performing and WHY it is performing in that way. Brand equity and the predictive value of sales had never been measured, until brandr Index.

Customer satisfaction surveys are a valuable tool for most businesses. They can be used for brands as a whole, specific business units, products or services. They are, however, limited to measuring satisfaction and its related attributes, rather than other important positioning factors such as a brand’s appeal, customers’ emotional investment with a brand or the brand’s perceived uniqueness.

Brand awareness is the level of brand recall and recognition that consumers have of a particular brand and its specific product category. Brand awareness is a part of brand knowledge. Awareness studies such as Relevance, SoV and TOM can be both important and useful to measure. Insights from these differ from those you gain with brandr Index. Insights from the index give a deeper understanding of where strengths and weaknesses lie, their extent and to whom they are relevant.

Brand knowledge has two components: brand awareness and brand image.

Brand knowledge, or a consumer’s understanding a memory of a product, does not go as deeply as where your brand is positioned against competition and the return of ROI on your marketing budget. brandr Index can give you a more comprehensive overview of the constructs that matter most to consumers in a clear and visual way.