--- title: Our Blog | Strategic Branding description: Strategic Branding | This is the place where we share thoughts about branding, brand research, brand measurement, as well as sharing use cases and deeper insights from the world of branding. image: https://blog.brandrindex.com/hubfs/Imported_Blog_Media/Company-culture.jpeg --- [![Brandr_Index](https://blog.brandrindex.com/hs-fs/hubfs/Brandr_Index.png?width=150&height=115&name=Brandr_Index.png "Brandr_Index")](https://blog.brandrindex.com/en) [Go to the Brandr main page](https://brandrindex.com) # Here are a few things we’ve been thinking about ## Featured [![Image of Fridrik Larsen at brandr Index](https://blog.brandrindex.com/hubfs/Image%20of%20Fridrik%20Larsen%20at%20brandr%20Index.jpg)](https://blog.brandrindex.com/en/understanding-brand-equity) [Strategic Branding](https://blog.brandrindex.com/en/tag/strategic-branding) ### [Understanding Brand Equity](https://blog.brandrindex.com/en/understanding-brand-equity) It’s a familiar situation: you are standing in front of a supermarket shelf stacked with the same... 5 min read [![Image of Kristjan at brandr Index](https://blog.brandrindex.com/hubfs/Image%20of%20Kristjan%20at%20brandr%20Index.jpg)](https://blog.brandrindex.com/en/brand-or-rebrand-should-you-change-your-corporate-identity) [Brand Update](https://blog.brandrindex.com/en/tag/brand-update) ### [Brand or rebrand? Should you change your corporate identity](https://blog.brandrindex.com/en/brand-or-rebrand-should-you-change-your-corporate-identity) The logo redesign versus the corporate identity makeover. Your brand could easily be your most... 4 min read ## Topics - [Awards](https://blog.brandrindex.com/en/tag/awards) - [B2B Branding](https://blog.brandrindex.com/en/tag/b2b-branding) - [Brand Assessment](https://blog.brandrindex.com/en/tag/brand-assessment) - [Brand Equity](https://blog.brandrindex.com/en/tag/brand-equity) - [Brand Loyalty](https://blog.brandrindex.com/en/tag/brand-loyalty) - [Brand Management](https://blog.brandrindex.com/en/tag/brand-management) - [Brand Marketing](https://blog.brandrindex.com/en/tag/brand-marketing) - [Brand Monitoring](https://blog.brandrindex.com/en/tag/brand-monitoring) - [Brand Purpose](https://blog.brandrindex.com/en/tag/brand-purpose) - [Brand Reputation](https://blog.brandrindex.com/en/tag/brand-reputation) - [Brand Update](https://blog.brandrindex.com/en/tag/brand-update) - [Branding](https://blog.brandrindex.com/en/tag/branding) - [Case Study](https://blog.brandrindex.com/en/tag/case-study) - [Employer Branding](https://blog.brandrindex.com/en/tag/employer-branding) - [Market Research](https://blog.brandrindex.com/en/tag/market-research) - [Perception](https://blog.brandrindex.com/en/tag/perception) - [Strategic Branding](https://blog.brandrindex.com/en/tag/strategic-branding) [![](https://blog.brandrindex.com/hubfs/brands.jpeg)](https://blog.brandrindex.com/en/2023-global-branding-trends-and-strategies-for-building-strong-brands-in-2024) [Branding](https://blog.brandrindex.com/en/tag/branding) [Strategic Branding](https://blog.brandrindex.com/en/tag/strategic-branding) [Brand Monitoring](https://blog.brandrindex.com/en/tag/brand-monitoring) [Brand Management](https://blog.brandrindex.com/en/tag/brand-management) [B2B Branding](https://blog.brandrindex.com/en/tag/b2b-branding) ## [2023 Global Branding Trends and Strategies for Building Strong Brands in 2024](https://blog.brandrindex.com/en/2023-global-branding-trends-and-strategies-for-building-strong-brands-in-2024) In the ever-evolving landscape of business and marketing, branding plays a pivotal role in shaping... 3 min read [![](https://blog.brandrindex.com/hubfs/Crisis_Communication.jpeg)](https://blog.brandrindex.com/en/crisis-communication) [Branding](https://blog.brandrindex.com/en/tag/branding) [Strategic Branding](https://blog.brandrindex.com/en/tag/strategic-branding) [Brand Monitoring](https://blog.brandrindex.com/en/tag/brand-monitoring) [Brand Management](https://blog.brandrindex.com/en/tag/brand-management) [B2B Branding](https://blog.brandrindex.com/en/tag/b2b-branding) ## [Crisis communication](https://blog.brandrindex.com/en/crisis-communication) The psychologist Abraham Maslow wrote, "If the only tool you have is a hammer, it is tempting to... 2 min read [![Tesla](https://blog.brandrindex.com/hubfs/Branding%20Mistakes.jpg)](https://blog.brandrindex.com/en/top-10-branding-mistakes-how-to-avoid-them) [Branding](https://blog.brandrindex.com/en/tag/branding) [Strategic Branding](https://blog.brandrindex.com/en/tag/strategic-branding) [Brand Monitoring](https://blog.brandrindex.com/en/tag/brand-monitoring) [Brand Management](https://blog.brandrindex.com/en/tag/brand-management) [B2B Branding](https://blog.brandrindex.com/en/tag/b2b-branding) ## [Top 10 Branding Mistakes & How To Avoid Them](https://blog.brandrindex.com/en/top-10-branding-mistakes-how-to-avoid-them) Building a successful brand is a delicate process that requires careful planning and execution.... 8 min read [![B2B Branding](https://blog.brandrindex.com/hubfs/B2B%20Branding%20%CC%88.jpg)](https://blog.brandrindex.com/en/building-a-b2b-branding-strategy-why-b2b-businesses-need-branding) [Strategic Branding](https://blog.brandrindex.com/en/tag/strategic-branding) [B2B Branding](https://blog.brandrindex.com/en/tag/b2b-branding) ## [Building A B2B Branding Strategy - Why B2B Businesses Need Branding](https://blog.brandrindex.com/en/building-a-b2b-branding-strategy-why-b2b-businesses-need-branding) In today's competitive business landscape, branding is not solely reserved for consumer-oriented... 7 min read [![Coca Cola](https://blog.brandrindex.com/hubfs/Coca%20Cola.jpg)](https://blog.brandrindex.com/en/brand-reputation-management-strategies-from-branding-experts) [Strategic Branding](https://blog.brandrindex.com/en/tag/strategic-branding) [Brand Management](https://blog.brandrindex.com/en/tag/brand-management) [Brand Reputation](https://blog.brandrindex.com/en/tag/brand-reputation) ## [Brand Reputation Management - Strategies From Branding Experts](https://blog.brandrindex.com/en/brand-reputation-management-strategies-from-branding-experts) Brand reputation management plays an essential role in growth of an organisation. A strong brand... 8 min read [![Image of Fridrik Larsen at brandr Index](https://blog.brandrindex.com/hubfs/Image%20of%20Fridrik%20Larsen%20at%20brandr%20Index.jpg)](https://blog.brandrindex.com/en/understanding-brand-equity) [Strategic Branding](https://blog.brandrindex.com/en/tag/strategic-branding) ## [Understanding Brand Equity](https://blog.brandrindex.com/en/understanding-brand-equity) It’s a familiar situation: you are standing in front of a supermarket shelf stacked with the same... 5 min read ## Subscribe to our blog Follow us on social media. We regularly discuss topics related to brand building and marketing. [Follow us on Facebook](https://www.facebook.com) [Follow us on Facebook](https://www.instagram.com) hallo@brandr.is ### Newsletter list **ICELAND** Elías Larsen elias@brandr.global **GERMANY** Robert Stulle robert@brandr.global NORWAY Henrik Gulland henrik@brandr.global