Understanding Brand Equity
It’s a familiar situation: you are standing in front of a supermarket shelf stacked with the same...
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Brand or rebrand? Should you change your corporate identity
The logo redesign versus the corporate identity makeover. Your brand could easily be your most...
2023 Global Branding Trends and Strategies for Building Strong Brands in 2024
In the ever-evolving landscape of business and marketing, branding plays a pivotal role in shaping...
Crisis communication
The psychologist Abraham Maslow wrote, "If the only tool you have is a hammer, it is tempting to...
Why Market Positioning Matters & How To Build Your Positioning Strategy
Successful market positioning requires a deep understanding of the target market and the ability to...
How To Measure Brand Loyalty & Why Is It Important
Measuring brand loyalty is a critical aspect of brand management because it gives you insights into...
Brand Equity Research - How Much Is Your Brand Worth?
When presented with a number and said that it represents the value of a certain company, we all...
Brand design and brand philosophy
When you think about a particular brand, what is the first thing that comes to mind? Usually, it is...
B2B Branding and B2C Branding
Are they really all that different? I have dedicated a number of paragraphs in my latest book...
What's the difference between service- and product branding?
Polar opposites or identical twins? You might have seen “The Founder”. In this 2016 Hollywood...