Understanding Brand Equity
It’s a familiar situation: you are standing in front of a supermarket shelf stacked with the same...
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Brand or rebrand? Should you change your corporate identity
The logo redesign versus the corporate identity makeover. Your brand could easily be your most...
2023 Global Branding Trends and Strategies for Building Strong Brands in 2024
In the ever-evolving landscape of business and marketing, branding plays a pivotal role in shaping...
Crisis communication
The psychologist Abraham Maslow wrote, "If the only tool you have is a hammer, it is tempting to...
Top 10 Branding Mistakes & How To Avoid Them
Building a successful brand is a delicate process that requires careful planning and execution....
What Is The Role Of Employer Branding In Recruitment?
Employer branding has become an increasingly important aspect of recruitment as organisations...
What's the difference between service- and product branding?
Polar opposites or identical twins? You might have seen “The Founder”. In this 2016 Hollywood...
The secrets behind brandbuilding
As a result of digital, mobile, social media and big data trends, we as consumers shop and use...