Understanding Brand Equity
It’s a familiar situation: you are standing in front of a supermarket shelf stacked with the same...
It’s a familiar situation: you are standing in front of a supermarket shelf stacked with the same...
The logo redesign versus the corporate identity makeover. Your brand could easily be your most...
When you think about a particular brand, what is the first thing that comes to mind? Usually, it is...
If you are interested in the history of branding, you are in the right place. In this post I have...