Understanding Brand Equity
It’s a familiar situation: you are standing in front of a supermarket shelf stacked with the same...
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Brand or rebrand? Should you change your corporate identity
The logo redesign versus the corporate identity makeover. Your brand could easily be your most...
Brand design and brand philosophy
When you think about a particular brand, what is the first thing that comes to mind? Usually, it is...
A Short History of Branding
If you are interested in the history of branding, you are in the right place. In this post I have...