Understanding Brand Equity
It’s a familiar situation: you are standing in front of a supermarket shelf stacked with the same...
Featured
Brand or rebrand? Should you change your corporate identity
The logo redesign versus the corporate identity makeover. Your brand could easily be your most...
Rebranding – When and why?
When a company adapts an old logo, it will often evoke nostalgia for a bygone era and start a...
Understanding Brand Equity
It’s a familiar situation: you are standing in front of a supermarket shelf stacked with the same...