--- title: Our Blog | Kristján Sigurbjörnsson description: As the head of research at brandr, Kristján is responsible for all of the research work done for brandr Index customers. Kristján follows the latest developments and trends in the insights industry to make sure brandr Index is meeting the needs of the market. Similarly, Kristján writes about things that are related to brands and research, how we can use insights to move to action that strengthens brands. image: https://blog.brandrindex.com/hubfs/Imported_Blog_Media/Company-culture.jpeg --- [![Brandr_Index](https://blog.brandrindex.com/hs-fs/hubfs/Brandr_Index.png?width=150&height=115&name=Brandr_Index.png "Brandr_Index")](https://blog.brandrindex.com/en) [Go to the Brandr main page](https://brandrindex.com) # Here are a few things we’ve been thinking about ## Featured [![Image of Fridrik Larsen at brandr Index](https://blog.brandrindex.com/hubfs/Image%20of%20Fridrik%20Larsen%20at%20brandr%20Index.jpg)](https://blog.brandrindex.com/en/understanding-brand-equity) [Strategic Branding](https://blog.brandrindex.com/en/tag/strategic-branding) ### [Understanding Brand Equity](https://blog.brandrindex.com/en/understanding-brand-equity) It’s a familiar situation: you are standing in front of a supermarket shelf stacked with the same... 5 min read [![Image of Kristjan at brandr Index](https://blog.brandrindex.com/hubfs/Image%20of%20Kristjan%20at%20brandr%20Index.jpg)](https://blog.brandrindex.com/en/brand-or-rebrand-should-you-change-your-corporate-identity) [Brand Update](https://blog.brandrindex.com/en/tag/brand-update) ### [Brand or rebrand? Should you change your corporate identity](https://blog.brandrindex.com/en/brand-or-rebrand-should-you-change-your-corporate-identity) The logo redesign versus the corporate identity makeover. Your brand could easily be your most... 4 min read ## Topics - [Awards](https://blog.brandrindex.com/en/tag/awards) - [B2B Branding](https://blog.brandrindex.com/en/tag/b2b-branding) - [Brand Assessment](https://blog.brandrindex.com/en/tag/brand-assessment) - [Brand Equity](https://blog.brandrindex.com/en/tag/brand-equity) - [Brand Loyalty](https://blog.brandrindex.com/en/tag/brand-loyalty) - [Brand Management](https://blog.brandrindex.com/en/tag/brand-management) - [Brand Marketing](https://blog.brandrindex.com/en/tag/brand-marketing) - [Brand Monitoring](https://blog.brandrindex.com/en/tag/brand-monitoring) - [Brand Purpose](https://blog.brandrindex.com/en/tag/brand-purpose) - [Brand Reputation](https://blog.brandrindex.com/en/tag/brand-reputation) - [Brand Update](https://blog.brandrindex.com/en/tag/brand-update) - [Branding](https://blog.brandrindex.com/en/tag/branding) - [Case Study](https://blog.brandrindex.com/en/tag/case-study) - [Employer Branding](https://blog.brandrindex.com/en/tag/employer-branding) - [Market Research](https://blog.brandrindex.com/en/tag/market-research) - [Perception](https://blog.brandrindex.com/en/tag/perception) - [Strategic Branding](https://blog.brandrindex.com/en/tag/strategic-branding) [![Colorful waves](https://blog.brandrindex.com/hubfs/Brand%20Diagnostics.jpg)](https://blog.brandrindex.com/en/brand-diagnostics-using-tools-to-assess-your-brands-health) [Perception](https://blog.brandrindex.com/en/tag/perception) [Market Research](https://blog.brandrindex.com/en/tag/market-research) [Brand Monitoring](https://blog.brandrindex.com/en/tag/brand-monitoring) [Brand Assessment](https://blog.brandrindex.com/en/tag/brand-assessment) ## [Brand Diagnostics - Using Tools To Assess Your Brand’s Health](https://blog.brandrindex.com/en/brand-diagnostics-using-tools-to-assess-your-brands-health) Assessing the health of your brand is vital in today's competitive business landscape. Brand... 5 min read [![Brandr assessment](https://blog.brandrindex.com/hubfs/Brandr%20Index%20-%20Blog%20photo-2.jpg)](https://blog.brandrindex.com/en/is-it-time-to-do-a-brand-assessment-the-importance-of-brand-management) [Brand Assessment](https://blog.brandrindex.com/en/tag/brand-assessment) ## [Is It Time To Do A Brand Assessment? The Importance Of Brand Management](https://blog.brandrindex.com/en/is-it-time-to-do-a-brand-assessment-the-importance-of-brand-management) Brand management is the process of creating, developing, and maintaining a positive brand... 4 min read [![](https://blog.brandrindex.com/hubfs/Imported_Blog_Media/Grow.jpg)](https://blog.brandrindex.com/en/the-secrets-behind-brandbuilding) [Branding](https://blog.brandrindex.com/en/tag/branding) ## [The secrets behind brandbuilding](https://blog.brandrindex.com/en/the-secrets-behind-brandbuilding) As a result of digital, mobile, social media and big data trends, we as consumers shop and use... 5 min read [![Brand research](https://blog.brandrindex.com/hubfs/Imported_Blog_Media/Bigger-marketshare.jpg)](https://blog.brandrindex.com/en/bigger-marketshare-with-brand-research) [Market Research](https://blog.brandrindex.com/en/tag/market-research) ## [Bigger marketshare with brand research](https://blog.brandrindex.com/en/bigger-marketshare-with-brand-research) The success of a business depends on its brand. Businesses with strong brands perform better. They... 3 min read ## Subscribe to our blog Follow us on social media. We regularly discuss topics related to brand building and marketing. [Follow us on Facebook](https://www.facebook.com) [Follow us on Facebook](https://www.instagram.com) hallo@brandr.is ### Newsletter list **ICELAND** Elías Larsen elias@brandr.global **GERMANY** Robert Stulle robert@brandr.global NORWAY Henrik Gulland henrik@brandr.global