Understanding Brand Equity
It’s a familiar situation: you are standing in front of a supermarket shelf stacked with the same...
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Brand or rebrand? Should you change your corporate identity
The logo redesign versus the corporate identity makeover. Your brand could easily be your most...
Brand Diagnostics - Using Tools To Assess Your Brand’s Health
Assessing the health of your brand is vital in today's competitive business landscape. Brand...
Is It Time To Do A Brand Assessment? The Importance Of Brand Management
Brand management is the process of creating, developing, and maintaining a positive brand...
The secrets behind brandbuilding
As a result of digital, mobile, social media and big data trends, we as consumers shop and use...
Bigger marketshare with brand research
The success of a business depends on its brand. Businesses with strong brands perform better. They...