Understanding Brand Equity
It’s a familiar situation: you are standing in front of a supermarket shelf stacked with the same...
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Brand or rebrand? Should you change your corporate identity
The logo redesign versus the corporate identity makeover. Your brand could easily be your most...
Top 10 Branding Mistakes & How To Avoid Them
Building a successful brand is a delicate process that requires careful planning and execution....
How Helly Hansen boosted their brand with brandr Index
Branding is about much more than visual identity. It can transform the customer experience and wow...
Award Ceremony: The Best Icelandic Brands of 2022
Every February for the past three years Iceland has been going brand-crazy. The awards ceremony...