Understanding Brand Equity
It’s a familiar situation: you are standing in front of a supermarket shelf stacked with the same...
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Brand or rebrand? Should you change your corporate identity
The logo redesign versus the corporate identity makeover. Your brand could easily be your most...
2023 Global Branding Trends and Strategies for Building Strong Brands in 2024
In the ever-evolving landscape of business and marketing, branding plays a pivotal role in shaping...
Crisis communication
The psychologist Abraham Maslow wrote, "If the only tool you have is a hammer, it is tempting to...
Top 10 Branding Mistakes & How To Avoid Them
Building a successful brand is a delicate process that requires careful planning and execution....
What Is The Role Of Employer Branding In Recruitment?
Employer branding has become an increasingly important aspect of recruitment as organisations...
Brand Diagnostics - Using Tools To Assess Your Brand’s Health
Assessing the health of your brand is vital in today's competitive business landscape. Brand...
Building A B2B Branding Strategy - Why B2B Businesses Need Branding
In today's competitive business landscape, branding is not solely reserved for consumer-oriented...
Brand Reputation Management - Strategies From Branding Experts
Brand reputation management plays an essential role in growth of an organisation. A strong brand...
Why Market Positioning Matters & How To Build Your Positioning Strategy
Successful market positioning requires a deep understanding of the target market and the ability to...