Understanding Brand Equity
It’s a familiar situation: you are standing in front of a supermarket shelf stacked with the same...
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Brand or rebrand? Should you change your corporate identity
The logo redesign versus the corporate identity makeover. Your brand could easily be your most...
Brand design and brand philosophy
When you think about a particular brand, what is the first thing that comes to mind? Usually, it is...
B2B Branding and B2C Branding
Are they really all that different? I have dedicated a number of paragraphs in my latest book...
What's the difference between service- and product branding?
Polar opposites or identical twins? You might have seen “The Founder”. In this 2016 Hollywood...
Brand or rebrand? Should you change your corporate identity
The logo redesign versus the corporate identity makeover. Your brand could easily be your most...
The secrets behind brandbuilding
As a result of digital, mobile, social media and big data trends, we as consumers shop and use...
A Short History of Branding
If you are interested in the history of branding, you are in the right place. In this post I have...
Bigger marketshare with brand research
The success of a business depends on its brand. Businesses with strong brands perform better. They...