Understanding Brand Equity
It’s a familiar situation: you are standing in front of a supermarket shelf stacked with the same...
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Brand or rebrand? Should you change your corporate identity
The logo redesign versus the corporate identity makeover. Your brand could easily be your most...
How Helly Hansen boosted their brand with brandr Index
Branding is about much more than visual identity. It can transform the customer experience and wow...
Is It Time To Do A Brand Assessment? The Importance Of Brand Management
Brand management is the process of creating, developing, and maintaining a positive brand...
How To Measure Brand Loyalty & Why Is It Important
Measuring brand loyalty is a critical aspect of brand management because it gives you insights into...
Brand Monitoring Tools You Need To Use In 2023
Your brand reputation is an asset. What your target audience thinks of your company can have a...
Brand Equity Research - How Much Is Your Brand Worth?
When presented with a number and said that it represents the value of a certain company, we all...
Award Ceremony: The Best Icelandic Brands of 2022
Every February for the past three years Iceland has been going brand-crazy. The awards ceremony...
Rebranding – When and why?
When a company adapts an old logo, it will often evoke nostalgia for a bygone era and start a...
Understanding Brand Equity
It’s a familiar situation: you are standing in front of a supermarket shelf stacked with the same...